Leslie Sherrin’s identity was developed following her approach to interior design: Leslie’s creativity and skill level allow her to work with clients to create space that is balanced, inviting, functional, and meaningful to its purpose, be it restaurant, office, or living space. The rich red color selection reflects her use of warm luxurious colors, fabrics, and textures.

The logo design incorporates her use of repetitive elements in her interior design to create a natural feeling of setting, while the thin horizontal line communicates an element of precision.