EXPERIENCE
CHERI GEARHART, graphic design
Principal
I am a well-established designer with over 10 years of graphic design experience. My areas of expertise include design, management and production of identity and branding campaigns for new entities, as well as for established organizations seeking a new visual approach and trademark. I have also designed and implemented numerous brochure, advertising, and tradeshow campaigns. My experience also includes website design, site programming management and site maintenance.

LIENHART DESIGN
Senior Designer
8/03 – 4/05
Design, management and production of identification and branding projects, financial communications, publications and advertising.

Designer
3/02 – 7/03
Concept development and production art.

FREELANCE PROJECTS
–Matthew Doherty Design: promotion design,
marketing strategy, data analysis
–dawn design: website design

ADDITIONAL EXPERIENCE
KELLOGG GRADUATE SCHOOL OF MANAGEMENT EXECUTIVE PROGRAMS Evanston, IL
Assistant Marketing Director
1/00 – 5/00
–Developed marketing strategies to advertise courses to chosen target markets.
–Revised course brochure content.
–Managed printer and mailing house
relationships; solicited and analyzed bids for
services.

Marketing Assistant
10/99 – 1/00
–Analyzed competitive advertising.
–Compiled program reports, including summary
reports and target market reports.
–Directly marketed programs to potential clients.

BODACIOUS BASKETS, INC.
Madison, WI
President/CEO
1/96 – 1/99
–Created marketing brochures, newsletters, and
advertising
–Designed exceptional gift baskets.
–Managed all aspects of the business: marketing,
personnel, inventory, sales and production.

References and portfolio available upon request.

UNIVERSITY OF WISCONSIN, Madison, WI
Master of Business Administration
August 1996

UNIVERSITY OF MICHIGAN, Ann Arbor, MI
Bachelor of Business Administration
August 1993, graduated With High Distinction

SKILLS
Proficient in InDesign, Illustrator, Photoshop,
Quark, GoLive, Microsoft Office, HTML.

ACTIVITIES
Society of Typographic Arts
–2007 Executive Board, President.
–2006 Executive Board, Vice-President.
–2005-6 Archive 06 Show, Co-chair.
–2005 Executive Board, Treasurer.
–2004-5 Archive 05 Show, Co-chair.
–2004 Executive Board, Secretary.
–2002-3 Member.
Northwestern University Kellogg Joint Ventures
–2000 Chair.
–1999 Member.
Wisconsin Women Entrepreneurs
–1998-9 Girls’ Biz Steering Committee.

AWARDS
2007 Logo Lounge Volume 3
2005 Logo Lounge Volume 2
2003 American Corporate Identity 19
2003 Chicago Design Archive
2002 Weyerhaeuser Student Design Contest

My work has also been seen in
Communication Arts Magazine and
GD USA Magazine.